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Thank you for participating in our research! Your answers will help us improve our products.
When was the last time you bought [PRODUCT]?
Within the past week
More than a week ago, but within the past month
More than a month ago, but within the past 6 months
More than 6 months ago, but within the past year
More than a year ago
Never
What is the first brand you think of when you think of [PRODUCT]?
Which of the following brands have you heard of?
Competitor 1 (replace me!)
Competitor 2 (replace me!)
[BRAND] (replace me!)
How familiar are you with [BRAND]?
Extremely familiar
Very familiar
Moderately familiar
Slightly familiar
Not at all familiar
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